Samoan Culture

Business Culture


  • During business meetings, wear appropriate attire. This is usually a shirt and smart trousers for men and a blouse with smart trousers or a long skirt for women. If in doubt, dress modestly.
  • During a meeting, a gift is usually expected. The presentation of gifts is formal and often done publicly.
  • When accepting a gift, it is customary to bow your head slightly and place the gift above your head with both hands for a moment.
  • Punctuality is important. However, keep in mind that meetings may not start at the designated time.


  • In a business setting, Samoans tend to be very polite. They may say what they think their foreign counterpart wants to hear, regardless of whether it is entirely true. This is because they want to avoid spoiling relations. See ‘Indirect Communication’ in Communication for more information on this.
  • Note that meetings may be interrupted by prayers if they run into a time of worship.
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  • Population
    [July 2016 est.]
  • Language
    Samoan (official)
  • Religion
    Protestant Christianity (57.4%)
    Roman Catholic Christianity (19.4%)
    Mormonism (15.2%)
    Worship Centre (1.7%)
    Other Christianity (5.5%)
    Other Religion (0.7%)
    No Religion (0.1%)
    Unspecified (0.1%)
    [2011 est.]
  • Ethnicity
    Samoan (92.6%)
    Euronesians (persons with European and Polynesian heritage) (7.0%)
    Europeans (0.4%)
    [Census, 2001]
  • Australians with Samoan Ancestry
    75,755 [Census, 2016]
Samoans in Australia
  • Population
    [Census, 2016]
    This figure refers to the number of Australian residents that were born in Samoa.
  • Median Age
    [Census, 2016]
  • Gender
    Male (49.5%)
    Female (50.5%)
    [Census, 2016]
  • Religion
    Catholic Christianity (21.4%)
    Christian [not defined] (16.4%)
    Church of the Latter-Day Saints (13.6%)
    Pentecostal Christianity (8.3%)
    Other Religion (29.9%)
    No Religion (4.7%)
    Not Stated (5.1%)
    [Census, 2016]
  • Ancestry
    Samoan (67.4%)
    German (6.9%)
    English (6.4%)
    Chinese (4.8%)
    Other Ancestry (14.5%)
    [Census, 2016]
  • Language Spoken at Home
    Samoan (84.9%)
    English (13.0%)
    Tokelauan (0.1%)
    Other (0.7%)
    Of those who speak a language other than English at home, 86.9% speak English fluently.
    [Census, 2016]
  • Diaspora
    New South Wales (37.6%)
    Queensland (32.5%)
    Victoria (25.8%)
    Western Australia (2.2%)
    Other (1.6%)
    [Census, 2016]
  • Arrival to Australia
    Prior to 2007 (57.5%)
    2007 - 2011 (15.2%)
    2012 - 2016 (22.6%)
    [Census, 2016]
Country Flag Country Samoa