Brazilian Culture

Greetings

  • Standard greetings vary from region to region. The most common and appropriate greeting for anyone is a handshake. In Brazil, handshakes are usually firm, although some may prefer lighter handshakes.
  • Brazilians usually take the time to greet each person individually, making direct eye contact.
  • In a group or social setting, the person arriving is expected to greet everyone first. One is also expected to bid farewell to everyone when they are leaving.
  • Among men who are close to one another, they may add a pat on the back with the handshake.
  • It is common for friends to greet each other with a warm hug.
  • Commonly, women lightly kiss the person she is greeting on each cheek. 
  • If a female wishes to shake hands with a male, it is expected that she will extend her hand first.
  • When addressing an adult, it is common practice to call them “senhor” (Mister) or “senhora” (Miss), followed by their first name. As a general rule, use the formal address for people you are unfamiliar with as well as those who are older than you.
  • Common verbal greetings include ‘olá’ (‘hello’), ‘bom dia’ (‘good day’), ‘boa tarde’ (‘good afternoon’) and ‘boa noite’ (‘good evening’ or ‘good night’).
Cultural Competence Program
Cultural Competence Program Logo

Join over 300 organisations already creating a better workplace

Find out more
Download this Cultural Profile

Too busy to read it right now?

You can download this cultural profile in an easy-to-read PDF format that can be printed out and accessed at any time.

Country https://dtbhzdanf36fd.cloudfront.net/countries/127/br.svg Flag